Marketing support for all budgets and needs.
Fractional CMOs are a fraction of the cost.
Great marketing doesn’t happen by accident. It takes skill, understanding, and vision to bring great products and messages to the market. For many growing companies or in leadership transitions, hiring a senior marketer who can create and execute an effective marketing strategy is often hard to attract and cost-prohibitive.
Roselion’s Chief Marketing Officer, Nicholas Banting, has over 20 years of experience building, growing, and exiting companies. From launching new products and businesses to reimagining established brands, Nic has led marketing teams and operations through every stage of growth.
Benefits of a Fractional CMO
Marketing is an investment. In 2023, according to Salary.com, the average CMO costs between $298,333 and $420,121. This level of talent is not available to many budgets or makes sense given their level of marketing maturity. Fractional CMOs are perfect for companies who are looking to try before they buy, explore marketing at a higher level, or are in a phase of growth or transition.
Most CMOs have risen to a level where strategy and management are their only areas of focus. This is essential for large organizations that have generous budgets for implementation but many companies need help with both strategy and execution. With Roselion, we can help both lay the plans and bring them to market for a fraction of the cost of typical agency support. Lastly, fractional CMOs do not require equity, rev-shares, or benefits.
Fractional CMO Services
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Essential CMO
This light touch engagement is perfect for start-ups and technical companies just starting to explore marketing. From running email campaigns to creating pitch decks, we support all essential marketing components. This package is for companies that need help supporting their sales team and getting their messaging right.
Includes:
Marketing Strategy | Messaging Generation | Content Creation
$5,000/month
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Active CMO
This engagement combines strategy and execution for companies looking to grow faster. We dive deep into the needs and trends in your market to understand where to play and win. After research and planning, we will implement proven marketing tactics that will build your brand and connect to your audiences.
Includes:
Marketing Strategy | Messaging Generation | Content Creation | Design Support | Campaign Creation
$8,000/month
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Immersive CMO
An immersive engagement is for companies that have experience with marketing and existing resources but are ready to supercharge their growth. We act in a marketing capacity that unites sales, business development, and product development. We support leaders at the executive and board levels while driving the growth of their products or services at the customer level.
Includes:
Marketing Strategy | Messaging Generation | Content Creation | Design Support | Campaign Creation | Squarespace Design Support | Vendor/Internal Resource Management | Channel Partner Development
$11,000/month
Go beyond marketing with fractional leaders.
Whether your company is young or in need of a refresh, fractional leaders can give you the knowledge, experience, and firepower you need to grow. They bring both playbooks and the proven ability to execute growth strategies. By diving deep into your internal abilities and external market conditions, they will help lead you to your next phase of growth.
Roselion partners with experts who augment and excel in great marketing environments. Each partner has decades of client advisory and delivery experience and proven results.
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Fractional Business Development Director
John Dinkel is a master relationship builder. After spending 25 years running the Baltimore Business Journal, John knows how to tell stories and connect with the best and brightest business minds in the country. He will build and execute your business development strategy by understanding your prospects at the level needed to form valuable partnerships. This engagement is ideal for organizations that have a great product or cause but a limited sales team or have a need to build deeper relationships with prospects & partners.
Includes:
Metric-driven leads | Networking planning & events | Content strategy & creation | Referral strategy | Center of Influence strategy | Strategic partner development
Add a Fractional Business Development Director to any engagement | $6,000/month
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Fractional Chief Revenue Officer
John Lucas has built and run sales and marketing teams for the most recognizable names in tech. From ADP to Coupa Software, he understands the interplay between people, processes, and technology. John’s approach will include a topline health check, a transformational blueprint, and detailed oversight of all your growth and revenue operations. This engagement is ideal for organizations whose growth has plateaued or companies that have invested heavily in sales and marketing without their desired outcomes.
Includes:
Topline health check | Talent acquisition strategies | Sales process enablement | CRM implementation | Sales to service transition
Add a Fractional Chief Revenue Officer to any engagement | $13,000/month
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Fractional Communications Director
Steve Aaron has decades of experience managing communications for organizations of all sizes. From Homeland Security to nuclear energy to non-profits, he knows how to navigate even the most complex communications challenges. This engagement is ideal for organizations seeking more media attention or navigating difficult public perceptions. Steve will come alongside your leadership team and bring clear communications, executive presence, and thought leadership to the forefront.
Includes:
Media training | Public relations | Reputation management | Personal brand building | Media placement | Publicity campaigns
Add a Fractional Communications Director to any engagement | $11,000/month
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Fractional Product Director
Richard Calhoun has spent 20 years accelerating growth through the execution of a product-driven framework. He led the team that created the first to market-student retention platform in higher education. Subsequently, Richard served as Head of Product for a startup growing revenue 7x over 5 years by developing and executing a high growth, upmarket-driven strategy. Post-acquisition, Richard entered the Professional Services space as Head of Product for a small Professional Services Automation Software firm. Within 2.5 years, Richard and the team grew the business by 40% YoY, resulting in another successful exit. If your product needs to get to market, Richard will accelerate and optimize the process.
Includes:
UIUX | Product roadmap | Product market fit | Market segmentation | User persona and storytelling | Lifecycle management
Add a Fractional Product Director to any engagement | $6,000/month