Reverence / John Dinkel
Greetings, ladies and gentlemen (the term is to be liberally applied),
Welcome to those new to Serendipity. As always, the premises of these essays can be found in the provenance email. (In short, it is a social experiment in the form of a poorly written email without the consultation of ChatGPT that is forced upon a begrudging network, which I have mistaken for an audience).
Do you ever stare at the screen with your fingers on the keyboard and have no idea what to type next? Yeah, me neither. I immediately get distracted and scroll on my phone after three seconds of struggling, too.
I know that I have been banging on about attention for a while now, but I hold a particular reverence for this topic. As someone in the business of capitalizing and monetizing human behavior, attention has long been the Tesseract we all seek. But as our AI servants become in tune with our every need and desire, they will begin making decisions for us. They will start buying things for us as they anticipate our needs. Therefore, we marketers may need to capture the attention of robots, and that worries me.
Last month, ol’ Musky introduced us to Optimus, who is thankfully finally applying AI to take away some of the crappy jobs like doing the dishes, laundry, and raising children, not the fun stuff we all like doing at work. On the downside, I wonder if marketing in the future will just entail hiring a hacker to sneak some code into a system update.
Moving on.
This month’s ‘Serendipitous moment’:
This month’s moment comes from January’s feature, Dan Irvine and Garrett Phillips of 3Summit Investment Group. Following their feature, several people reached out and now benefit from their oracle-like guidance. Whilst details are prohibited, it can be assumed all will have a much more decadent holiday season. Actually, that’s a lie - Dan and Garrett would never advise that.
Moving on, on.
This month, I would like to introduce you to John Dinkel, a man whose reverence for building deep and meaningful business relationships would amaze Dale Carnegie.
John Dinkel
John Dinkel, although a Virginian by birth, is firmly a Baltimore staple. After an early career in sales, he spent a significant portion of his career as the editor of the Baltimore Business Journal. Afterward, John decided to combine his knowledge of storytelling, sales, and relationship building into a consulting company. John now works with companies to implement proven growth strategies using scalable and measurable business development tactics at Dinkel Business Development.
It’s hard to cram enough compliments into this short introduction to adequately describe Mr. Dinkel's ability and character. But since I am supposed to be ruthless with my words, I will select selfless, wise, and industrious. John understands people deeply, how to connect with them, and always gets the best out of them.
He hosts a podcast where he interviews CEOs that you should know here.
He writes a journal about his adventures in the business world here.
Also, I strongly advise you to connect with him on LinkedIn here.
If your business is looking to open up new opportunities rather than just hammering the same old lists and customers as always, John is the pathfinder you should call.
Thanks again for making it all the way through Serendipity. If you have read this far, I genuinely appreciate your attention. I know how precious that is. In 2025, something much bigger is coming with Serendipity, and I will soon invite you to become a part of it.